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This episode flips the format. Instead of Lauren asking the questions, she hands the mic to Candice D’Angelo — founder of The Agency East Public Relations and the strategist who has run Legal & Wealthy’s PR (and its rebrand) from the inside. Candice’s team sees Lauren’s calendar before anyone else does, and this episode is Candice finally asking the questions her team has been sitting with for months.
In this conversation, Candice asks Lauren about:
- The three-step test for every yes. Gut reaction first, strategic fit second, and “so much anchor” last — Lauren walks through why she’s learned to trust the gut check over the practical case almost every time.
- The block that says “do not schedule. seriously.” Twice a month, Lauren locks a 9-to-5 with zero exceptions, plus a full week every month reserved for catch-up — a system Candice’s team protects as fiercely as Lauren does.
- The rebrand that started at breakfast. How Candice brought Lauren the idea to retire “The Wealthy Lawyer Squad” over breakfast at First Watch, why “squad” no longer matched the brand Lauren was building, and how they landed on Legal & Wealthy after a shortlist that included “Legally Wealthy.”
- Training clients out of false emergencies. Why Lauren built a team to sit between client urgency and her own calendar the moment she left big law, and how saying no to immediate call-backs quietly teaches clients their own version of boundaries.
- The AI-visibility fix nobody’s doing yet. Candice’s real-time advice for showing up in AI-generated answers: keep your name, business name, and geography identical across every bio, website, and profile — inconsistent signals get penalized.
- The Society, from the inside. Why Lauren built her monthly membership for women lawyers around the same calendar-first philosophy she lives by, and what founding members are already saying about it.
Lauren also gets candid about the “silent whispers of burnout” she’s lived through herself, an under-discussed pattern she and Candice are watching among women founders — the invisible pressure to “retire their husbands” as the new marker of success — and her favorite campaign to date: a retreat for FSU law students built in the aftermath of the 2024 campus shooting.
Guest: Candice D’Angelo, founder of The Agency East Public Relations
https://www.theagencyeast.co/
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